Esentia.pl and Karen.pl merge their communities

Esentia.pl and Karen.pl have started cooperation under the loyalty and partner program, TokenMill. Thanks to the cooperation of the two on-line shops, customers will be able to exchange points allotted in one service for discounts in another.

“Implementation of the TokenMill system last year was well received by the customers of Esentia.pl. I am very happy that through cooperation with Karen Notebook our customers will have an opportunity to exchange points obtained in Esentia.pl for discounts on purchases made in Karen.pl. We encourage other e-commerce sites to start using the TokenMill solution, which is intended to reward loyal buying behavior. TokenMill enables internet service communities to merge, which benefits both firms and their customers.” – says Tomasz Skalczyński, Managing Director, Esentia.pl.

“By using the TokenMill system we have new possibilities to provide promotional support for the Karen.pl on-line store. The system, which has is also being applied in our newsletter, enables to allot individual discounts to various target groups. The exchange of promotional points between our service and Esentia.pl has been well received by our customers. We hope that when other services join the system, it will be an undertaking that is beneficial to both our customers and the company.”- said Zbigniew Gzyl, President, Karen Notebook S.A.

Esentia.pl is the biggest Polish internet online store selling cosmetics and beauty products. It operates since 2002, offers more than 9000 cosmetics of more than 360 brands and has a database of over 12 thousand product reviews. The founders of Esentia.pl, Joanna Saternus, Tomasz Skalczyński and Kamil Nagrodzki, are among the pioneers of the Internet in Poland with several successes. They are the authors of the Internet search engine for Wirtualna Polska and designers of the information technology base for Merlin.pl. In 2007 the Apetonic advisory company became financial investor of Esentia.pl.

Karen Notebook S.A., a company listed of the Warsaw Stock Exchange, is a leading provider of mobile technologies in Poland with a recognized brand and an established market position. The company has one of the largest networks of retail outlets in Poland consisting of over 120 stores located in the biggest Polish cities. Due to many years’ experience and proven competences in sales of mobile solutions, the company is one of the three key providers of mobile computer systems in Poland with a market share of 12-15%. The offer of Karen Notebook S.A includes: notebooks, MDA’s, PDA’s, smart phones, car GPS navigation systems and Orange's and ITI Neovision’s communication solutions. The company’s business partners are world leaders in providing mobile solutions such as Apple, Toshiba, Fujitsu-Siemens, HP, IBM/Lenovo, Asus, and Acer. Diversified structure of suppliers and a wide offer of products enables the company to flexibly shape the market offer that is targeted at both individual and corporate customers. The company also distributes its own brand of mobile computers – California Access.

Apetonic is an advisory company focused on starting-up and developing ventures with operations in the high-tech sector. The company was established in 2006 by four parners, with experiences backed by successes in the fields of information technology, telecommunications, finance and business. Apetonic partners have in the past formed such companies as: netsprint.pl, esentia.pl, windtelecom.pl, windmobile.pl, eurokom.pl, plagiat.pl and had considerable contribution to operation of such ventures as www.merlin.pl, www.kdc.pl, www.granie.era.pl and many other. Since 2006 Apetonic has invested in the following projects:
codido.com, sejmisja.pl, sejmofon.pl, sejmostat.pl, astatis.com.