Apetonic to invest in Esentia.pl
Apetonic advisory company has entered into an investment contract under which it will acquire a minority stake in Esentia.pl – the owner of the biggest Polish internet online store selling cosmetics and beauty products.
"Esentia.pl is the leader in the e-commerce segment of cosmetics and beauty products and we favorably assess the company’s development potential. Through Apetonic’s investment Esentia.pl will intensify its marketing activities. We hope that thanks to our investment within the next three years the company will increase revenue on sales at the rate considerably exceeding the market." – says Peter Frey, President, Apetonic company.
"While creating Esentia.pl our main focus has been on providing our customers – majority of whom are women – with an opportunity to buy full range of their favorite cosmetics easily and in one location. Today, 5 years after Esentia.pl was launched, we offer nearly 9000 products of more than 360 brands. Women, who buy at Esentia.pl, exchange their opinions on quality and effects of the purchased beauty products. Our database of reviews includes over 12 thousand comments, both favorable and unfavorable, helping other customers to make the right product choice. Customers will not get such unbiased product opinions at a traditional drugstore." – says Tomasz Skalczyński – Founder and Managing Director, Esentia.pl.
The parties do not disclose the value of the transaction.
Esentia.pl is the biggest Polish internet online store selling cosmetics and beauty products. It operates since 2002 and offers more than 9000 cosmetics of more than 360 brands with over 12 thousand reviews.
Founders of Esentia.pl, Tomasz Skalczyński and Kamil Nagrodzki, are among the pioneers of Internet in Poland, with such successes as the Internet search engine for Wirtualna Polska and design of the technology platform for Merlin.pl. In 2007 the Apetonic company became financial investor of Esentia.pl.
Apetonic is an advisory company focused on starting-up and developing ventures with operations in the high-tech sector. The company was established in 2006 by four parners, with experiences backed by successes in the fields of information technology, telecommunications, finance and business. Apetonic partners have in the past formed such companies as: netsprint.pl, esentia.pl, windtelecom.pl, windmobile.pl, eurokom.pl, plagiat.pl and had considerable contribution to operation of such ventures as www.merlin.pl, www.kdc.pl, www.granie.era.pl and many other. Since 2006 Apetonic has invested in the following projects:
codido.com, sejmisja.pl, sejmofon.pl,
sejmostat.pl, astatis.com.
